MICHAEL JACKSON: A CLARIFICATION

While searching for pictures of Michael “the face, the face, I’m melting” Jackson, I uncovered the following.

Type Michael Jackson in to Google UK and the first link that presents itself is not that of Michael Jackson King of Pop, but Michael Jackson the Software consultant. Helpfully, Mr Jackson clarifies his occupation upfront, avoiding any potential confusion. The site says: “Michael Jackson (not the singer) - Consultancy & Research in Software Development”.
Thank god he made that clear. I mean, look at the picture above. It could have got confusing.

Most importantly, I'd like to know how the hell he got first dibs on the Google links hierachy! Anyone?